{"id":106596,"date":"2024-07-18T11:34:52","date_gmt":"2024-07-18T15:34:52","guid":{"rendered":"https:\/\/\/?p=106596"},"modified":"2024-07-18T11:34:52","modified_gmt":"2024-07-18T15:34:52","slug":"4-ways-good-designs-lead-to-higher-close-rates","status":"publish","type":"post","link":"https:\/\/\/2024\/07\/4-ways-good-designs-lead-to-higher-close-rates\/","title":{"rendered":"4 Ways Good Designs Lead to Higher Close Rates"},"content":{"rendered":"

\"\"<\/p>\n

Takeaway:<\/strong> When project owners can visualize their new solar array on a photorealistic 3D model of their property, they are more likely to feel confident in their purchasing decision. This won\u2019t work with 2D layouts or overly technical CAD renders; using drones, mobile apps, and other technology to capture site data to best inform a design will inspire buyers.<\/p>\n

\n

\"\"<\/p>\n

A well-designed 3D model is a little-known way to sell more solar<\/a>.<\/p>\n

Simply put, many designs are boring. They are flat, 2D layouts that might make sense to an engineer but don\u2019t inspire homeowners. There is little customization, coloring, or real-life-looking simulations.<\/p>\n

A well-thought-out PV system design that is also presented well can sway decision-making because you\u2019re not just selling a production offset; you\u2019re selling a visual change to someone\u2019s property.<\/p>\n

\"\"<\/a>

Learn how drones + photogrammetry can increase close rates.
Download now!<\/p><\/div>\n

Homeowners, even if they are familiar with solar, are far more interested in how the system will look and perform on their<\/em> home. It can be about their home\u2019s aesthetic, value, and look in their neighborhood.<\/p>\n

With all those thoughts and emotions wrapped up in the decision, here\u2019s how a great design helps move the project forward.<\/p>\n

1. Photorealistic 3D models showcase the future<\/h5>\n

\"\"<\/p>\n

2D blueprint models are useful for Installers, but fall flat with homeowners. A typical person might be impressed with a technical plan\u2019s complexity, but they\u2019ll have a hard time visualizing a finished product on their roof.<\/p>\n

Photorealistic 3D models, on the other hand, offer a powerful visual aid. When homeowners look at a complete design, they can truly see what the array will look like on their whole property<\/em>, not just an image of a single roof plane. Using drones and photogrammetry facilitates this experience.<\/p>\n

2. Showcasing actual site details makes the project more digestible<\/h5>\n

Showing real images of trees, chimneys, garages, and other property features puts people firmly onto their<\/em> property. A ‘\u201clollipop\u201d tree that looks like a video game from the 2000s brings people out of reality.<\/p>\n

A virtual replica of onsite details makes your project more relatable. Using a mobile app to digitize a scene is a simple and efficient way to do that. You\u2019re not just selling the idea of solar and the promise of financial ROI; you can back it up with site context that is entirely customized to each project.<\/p>\n

3. High-quality designs mean achievable production estimates<\/h5>\n
\"\"

Compare remote and on-site layouts, production numbers, and TSRF deltas all from one 3D design space.<\/p><\/div>\n

Seeing the topline number of how much electricity you can offset is exciting. But unfortunately, there are many instances where preliminary designs are wildly different from actual survey data<\/a> and final designs. Frequent change orders lead to reputational issues, especially if you regularly sell based on designs you can\u2019t deliver. This can also become a financial issue if you offer production guarantees<\/a>.<\/p>\n

4. The tools you use help you stand out<\/h5>\n

Solar is an inherently innovative technology\u2014but manual surveying methods like climbing onto a roof<\/a> and using pen and paper contradict that image.<\/p>\n

Using innovative technology to survey (like drones and mobile apps) extends that image naturally and helps you stand out, delivering more confidence to homeowners that you know what you\u2019re doing and are ahead of the technology curve.<\/p>\n

Further, using a drone means you can stay on the ground during the survey, even inviting homeowners (and neighbors<\/a>) to watch. This gives you more time to build rapport and talk to your potential customers, learning about their desires and wants with solar so you can fine-tune your sales pitch.<\/p>\n

Design is a sales differentiator<\/h5>\n

\"\"<\/p>\n

Simply put, giving homeowners the opportunity to walk through a 3D model with a solar array on their own property makes the project real. When you collect data with drones, you also know you\u2019ve got accuracy from day one, making it easier to instill confidence in potential customers. You can even leverage tools like Scanifly Share Link<\/a> so homeowners can play around with the model on their own time, exploring how the system will look.<\/p>\n

All Contractors should empower their salespeople with the technology necessary to improve close rates. Not only will this give your sales team a leg up against the competition, but you\u2019ll also streamline the entire project process as centralized data makes it easier for Designers, Engineers, Procurement, and Installers to get the job done.<\/p>\n

Sponsored Content by Scanifly<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Takeaway: When project owners can visualize their new solar array on a photorealistic 3D model of their property, they are more likely to feel confident in their purchasing decision. This won\u2019t work with 2D layouts or overly technical CAD renders; using drones, mobile apps, and other technology to capture site data to best inform a…<\/p>\n","protected":false},"author":20937,"featured_media":106601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5583],"tags":[5582],"class_list":{"2":"type-post","9":"entry","10":"has-post-thumbnail"},"acf":[],"yoast_head":"\n4 Ways Good Designs Lead to Higher Close Rates<\/title>\n<meta name=\"description\" content=\"Takeaway: When project owners can visualize their new solar array on a photorealistic 3D model of their property, they are more likely to feel confident\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scanifly.com\/blog\/4-ways-good-designs-lead-to-higher-close-rates\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways Good Designs Lead to Higher Close Rates\" \/>\n<meta property=\"og:description\" content=\"Takeaway: When project owners can visualize their new solar array on a photorealistic 3D model of their property, they are more likely to feel confident\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scanifly.com\/blog\/4-ways-good-designs-lead-to-higher-close-rates\" \/>\n<meta property=\"og:site_name\" content=\"Solar Power World\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-18T15:34:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/\/wp-content\/uploads\/2024\/07\/scanifly-sponsored-featured-image-july2024-article1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Scanifly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SolarPowerWorld\" \/>\n<meta name=\"twitter:site\" content=\"@SolarPowerWorld\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scanifly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/\/2024\/07\/4-ways-good-designs-lead-to-higher-close-rates\/\",\"url\":\"https:\/\/scanifly.com\/blog\/4-ways-good-designs-lead-to-higher-close-rates\",\"name\":\"4 Ways Good Designs Lead to Higher Close Rates\",\"isPartOf\":{\"@id\":\"https:\/\/\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scanifly.com\/blog\/4-ways-good-designs-lead-to-higher-close-rates#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scanifly.com\/blog\/4-ways-good-designs-lead-to-higher-close-rates#primaryimage\"},\"thumbnailUrl\":\"https:\/\/\/wp-content\/uploads\/2024\/07\/scanifly-sponsored-featured-image-july2024-article1.jpg\",\"datePublished\":\"2024-07-18T15:34:52+00:00\",\"author\":{\"@id\":\"https:\/\/\/#\/schema\/person\/9842eededceeda9616e9ac8f39a7bc20\"},\"description\":\"Takeaway: When project owners can visualize their new solar array on a photorealistic 3D model of their property, they are more likely to feel confident\",\"breadcrumb\":{\"@id\":\"https:\/\/scanifly.com\/blog\/4-ways-good-designs-lead-to-higher-close-rates#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scanifly.com\/blog\/4-ways-good-designs-lead-to-higher-close-rates\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/scanifly.com\/blog\/4-ways-good-designs-lead-to-higher-close-rates#primaryimage\",\"url\":\"https:\/\/\/wp-content\/uploads\/2024\/07\/scanifly-sponsored-featured-image-july2024-article1.jpg\",\"contentUrl\":\"https:\/\/\/wp-content\/uploads\/2024\/07\/scanifly-sponsored-featured-image-july2024-article1.jpg\",\"width\":770,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scanifly.com\/blog\/4-ways-good-designs-lead-to-higher-close-rates#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Ways Good Designs Lead to Higher Close Rates\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/\/#website\",\"url\":\"https:\/\/\/\",\"name\":\"Solar Power World\",\"description\":\"Covering the world of solar power technology, development and installation.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/\/#\/schema\/person\/9842eededceeda9616e9ac8f39a7bc20\",\"name\":\"Scanifly\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a7aaf53b0ee46ff64b4f76d0e4293e1b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a7aaf53b0ee46ff64b4f76d0e4293e1b?s=96&d=mm&r=g\",\"caption\":\"Scanifly\"},\"url\":\"https:\/\/\/author\/scanifly\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 Ways Good Designs Lead to Higher Close Rates","description":"Takeaway: When project owners can visualize their new solar array on a photorealistic 3D model of their property, they are more likely to feel confident","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scanifly.com\/blog\/4-ways-good-designs-lead-to-higher-close-rates","og_locale":"en_US","og_type":"article","og_title":"4 Ways Good Designs Lead to Higher Close Rates","og_description":"Takeaway: When project owners can visualize their new solar array on a photorealistic 3D model of their property, they are more likely to feel confident","og_url":"https:\/\/scanifly.com\/blog\/4-ways-good-designs-lead-to-higher-close-rates","og_site_name":"Solar Power World","article_published_time":"2024-07-18T15:34:52+00:00","og_image":[{"width":770,"height":500,"url":"https:\/\/\/wp-content\/uploads\/2024\/07\/scanifly-sponsored-featured-image-july2024-article1.jpg","type":"image\/jpeg"}],"author":"Scanifly","twitter_card":"summary_large_image","twitter_creator":"@SolarPowerWorld","twitter_site":"@SolarPowerWorld","twitter_misc":{"Written by":"Scanifly","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/\/2024\/07\/4-ways-good-designs-lead-to-higher-close-rates\/","url":"https:\/\/scanifly.com\/blog\/4-ways-good-designs-lead-to-higher-close-rates","name":"4 Ways Good Designs Lead to Higher Close Rates","isPartOf":{"@id":"https:\/\/\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scanifly.com\/blog\/4-ways-good-designs-lead-to-higher-close-rates#primaryimage"},"image":{"@id":"https:\/\/scanifly.com\/blog\/4-ways-good-designs-lead-to-higher-close-rates#primaryimage"},"thumbnailUrl":"https:\/\/\/wp-content\/uploads\/2024\/07\/scanifly-sponsored-featured-image-july2024-article1.jpg","datePublished":"2024-07-18T15:34:52+00:00","author":{"@id":"https:\/\/\/#\/schema\/person\/9842eededceeda9616e9ac8f39a7bc20"},"description":"Takeaway: When project owners can visualize their new solar array on a photorealistic 3D model of their property, they are more likely to feel confident","breadcrumb":{"@id":"https:\/\/scanifly.com\/blog\/4-ways-good-designs-lead-to-higher-close-rates#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scanifly.com\/blog\/4-ways-good-designs-lead-to-higher-close-rates"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scanifly.com\/blog\/4-ways-good-designs-lead-to-higher-close-rates#primaryimage","url":"https:\/\/\/wp-content\/uploads\/2024\/07\/scanifly-sponsored-featured-image-july2024-article1.jpg","contentUrl":"https:\/\/\/wp-content\/uploads\/2024\/07\/scanifly-sponsored-featured-image-july2024-article1.jpg","width":770,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/scanifly.com\/blog\/4-ways-good-designs-lead-to-higher-close-rates#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/\/"},{"@type":"ListItem","position":2,"name":"4 Ways Good Designs Lead to Higher Close Rates"}]},{"@type":"WebSite","@id":"https:\/\/\/#website","url":"https:\/\/\/","name":"Solar Power World","description":"Covering the world of solar power technology, development and installation.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/\/#\/schema\/person\/9842eededceeda9616e9ac8f39a7bc20","name":"Scanifly","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a7aaf53b0ee46ff64b4f76d0e4293e1b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a7aaf53b0ee46ff64b4f76d0e4293e1b?s=96&d=mm&r=g","caption":"Scanifly"},"url":"https:\/\/\/author\/scanifly\/"}]}},"_links":{"self":[{"href":"https:\/\/\/wp-json\/wp\/v2\/posts\/106596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/\/wp-json\/wp\/v2\/users\/20937"}],"replies":[{"embeddable":true,"href":"https:\/\/\/wp-json\/wp\/v2\/comments?post=106596"}],"version-history":[{"count":0,"href":"https:\/\/\/wp-json\/wp\/v2\/posts\/106596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/\/wp-json\/wp\/v2\/media\/106601"}],"wp:attachment":[{"href":"https:\/\/\/wp-json\/wp\/v2\/media?parent=106596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/wp-json\/wp\/v2\/categories?post=106596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/wp-json\/wp\/v2\/tags?post=106596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}